Livienne Russelia, A long way to achieving success Woman

Achieving success is not as easy as turning your palm. Need a process and work hard to achieve it. Especially for those who run businesses, loss is one of the usual things in doing business. A long way to achieving success was experienced by a woman named Livienne Russelia, the owner and founder of PT Cakra Daya Makmur, which is engaged in various beauty products.

He claimed, hard work and strong determination became the process so that his business continued to run smoothly. This 1976-born woman told me, beginning the business world because of the condition of the husband who suddenly required him to work, in order to help the family's economy.

"The economic situation at that time demanded that I have to go out to work. At that time I was still a housewife and had just given birth. But, that's where the initial phase I might find my interest as a businessman," he told Vemale.com some time ago.

Livienne also admitted, starting her business selling snacks, making and selling cakes, gloves, shoes and clothes from capital as much as she could. Without pride, Livienne ran her business diligently.

From his perseverance, Livienne began to capture relationships. After a variety of businesses were occupied, it turned out that this woman was very interested in cosmetics, as a result she decided to do business in the field of beauty, even though they were still imported goods.

"In 2006 I started playing imported beauty products. With an initial capital of hundreds of millions, I still had to go out of business because at that time the government imposed a strict product import regulation. As a businessman I should not give up. After failing, I want to try the bigger one, "he explained.

The mother of two children also began to see opportunities by analyzing the trend of beauty products. Nowadays natural ingredients are in demand by the public. This opportunity made him to rise again from his failure.

Goat's milk and various other natural ingredients are the first skin care products called Vienna. His efforts began with the home industry which was done in a small shop with the help of five employees. From there, the effort that was built by the woman born in Pontianak is increasingly growing.

Until finally in 2010, Livienne inaugurated her beauty product factory in the Tangerang area, Banten with an additional hundreds of employees. From then on, he was determined to continue to study and deepen his knowledge of this field by continuing to study S2 in beauty pharmacy. Incidentally, the bachelor degree he achieved was focused on business.

Not only Vienna which focuses on body care, such as body lotions, soaps, masks and others, this business is also growing rapidly with the presence of XL Professionnel, a brand that focuses on hair care. Recently, PT Cakra Daya Makmur launched its third brand, Martinez Professionnel, which provides a variety of make-up, from foundation, lipstick, powder, eyeshadow to mascara with a variety of shades that are quite complete.

"The government at that time did support domestic products. I see on the market many unsafe beauty products, especially local brands. Many contain dangerous and unprotected ingredients from BPOM. Even though Indonesia has potential. That's why I take advantage of these opportunities," she said.

This is what makes Livienne continue to maintain the quality of its products aimed at urban women aged 20-35 years with BC or middle economic status. Now, the beauty products of PT Cakra Daya Makmur are not only easy to find in the Indonesian market, but also have spread to various other countries, such as South Korea, Nigeria, Cameroon, Oman, to attend various beauty product exhibitions in Dubai.

Finally,

According to her, the tips to become a successful businessman are always positive thinking, working hard and maintaining the integrity we have. Because she said, maintaining the trust of others is very important.

"I feel I have those opportunities because people believe in me. Skills can be learned, but with integrity people can trust, even if as smart as we are if we are questioned by people, we will be difficult to move again," she concluded.

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